Entry 4
For this blog I will be covering some parts of our lecture and the examples used to support it in week 5. This was the week we went over body image and beauty standards in our society for women. Speaking on how it has vaguely changed over the years but from everything for media representation to toys have a standard.
The example video used in the class was the Carls Jr super bowl commercial. It is just a standard Carl's Jr commercial but that is the overall issue. They are known for their outrages, overly gorgeous, and predominantly blonde girls they use to advertise their fast food. Every single one of their ads, just like this one. Show us this almost fake looking woman in a bikini telling us that their next new food item is their favorite and a must try. Obviously, these ads are huge among men but it’s not the same story for women.
These types of commercials are just one of many reasons that the beauty standard for women has been unrealistic and devastating for years. Making this type of image the all or nothing mindset that has haunted many people for years. Since this image is not achievable for ninety percent of women in the United States. They automatically think that they are not up to standard. That is just untrue.
Instead of this cookie cutter barbie look that has been going on for years, our society's media needs to do a better job and look around at who is consuming these ads. There should not be any reason someone should watch a fast-food commercial and feel poorly about themselves. I understand the iconic background of it, but nobody in America looks like that. At all. Ever. The last thing we need is another box to check in our heads or feel like we aren’t enough.
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